The person behind Visstick.
Visstick is the company of Dennis van Dongen — AI consultant for SMEs. No agency with account managers and juniors, but a single point of contact who combines strategy and execution. For larger projects, Dennis works with a network of freelance specialists.
25+ years in digital — from corporate to SMEs.
Dennis built his career at the intersection of commerce and technology. He spent 6.5 years as B2C Customer Experience team manager at Mediahuis Nederland, where his team delivered 50,000 new subscribers through projects like the paywall and customer onboarding. He then worked as a freelance project manager at DPG Media on AI personalisation for NU.nl, AD.nl and de Volkskrant — including adoption programmes that brought editorial, marketing and product teams into a new way of working.
Today he builds AI ecosystems in practice: from a multi-agent system with privacy-first architecture (GDPR, Dutch hosting) for DGN Groep to implementation projects at Royal FloraHolland and Quantore. That is exactly where he saw the pattern Visstick solves: technology doesn't land by buying the most expensive tools, but by bringing people along.
SMEs have the same AI opportunities as corporates — but no room for lengthy consulting engagements, expensive unused licences or a consultant who never leaves. That's why every Visstick engagement is built on one principle: your team learns to do it themselves.
What you can count on.
Software-independent
Dennis doesn't sell licences and has no vendor deals. ChatGPT, Claude, Copilot or Gemini — the advice is what fits your team, not what happens to pay commission.
All knowledge stays with you
Prompts, documentation, configurations and roadmaps are handed over and belong to you. Even if you want to continue with someone else tomorrow.
Continuity covered
Visstick works with a network of freelance specialists for larger projects and peak moments. And because independence is the end goal, you're never dependent on one person.
Simply verifiable.
- Company: Visstick AI is a trade name of Visstick Consultancy
- Chamber of Commerce (KvK): 89586069
- Based in: Vinkeveen, the Netherlands
- Worked for: Mediahuis Nederland, DPG Media, DGN Groep, Royal FloraHolland, Quantore, Dutch Triathlon Series, Proland
- Specialisations: AI adoption & team training, AI agent development (RAG, privacy-first), conversion optimisation, project leadership
- LinkedIn: linkedin.com/in/dennisvandongen
Let's meet first?
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